Web Design

	Web Design

Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual wants and needs. The activities that businesses do to accomplish that include advertising, store displays, product packaging, and moving goods to the sales destination.

The internet is changing the way those activities are completed. This is e-marketing. E-Commerce is the buying, selling, marketing, servicing and distributing products and services over the internet. Many people still haven’t accepted e-commerce and it could be because of concerns about security, access to web commerce, poorly designed web sites, and difficulties in returns.

This class will explore the pros and cons of on-line businesses, how to create a web site for e-commerce, and compare online stores with the traditional bricks-and-mortar stores.

Course requirements: a binder to keep all notes and handouts, notebooks and writing utensil for in-class note-taking.

FEE: $6

There are some rules you will have to follow so we can have a smoothly run and efficient classroom: no eating or drinking in this class; no gum chewing; no throwing of papers, books, etc.; stay in your seat. The first time you are tardy, you will get a warning. Any further tardiness will result in a detention. For a good grade, hand in all papers on time, do all the work assigned, correctly answer the assigned questions, and BEHAVE in class! This can be a fun and interesting class if you decide to take the "right" attitude.

Terms/facts to remember:

Businesses use the internet to conduct research, process customer orders, transfer funds, and provide access to customer service representatives.

People can visit business’s web sites – compare product and prices.

A company’s use of the internet to do business transactions is e-commerce.

Marketing strategy—how a company plans to use marketing to achieve its goals

For a marketing strategy, the company must identify a target market and develop a marketing mix.

Target market—a specific group of consumers that have similar wants and needs.

Marketing mix—product, distribution, price and promotion

The most profitable customer group for e-commerce is older adults—they have more money to spend, are more likely to use credit cards, and tend to buy more expensive items more frequently.

Customers want quick delivery, access to technical help and product repairs, and ability to easily return merchandise.

High-quality web design is an important aspect of e-marketing.